Updated 13 November 2026
Privacy
Who we are
Bookfront is a service of Tru Agentic AI Inc., a federally incorporated Canadian corporation (BN 759274830). We build and host websites with online booking for local service shops. Email hello@bookfront.ca or call (855) 772-2650. This policy follows the Personal Information Protection and Electronic Documents Act (PIPEDA) and the provincial privacy laws that apply.
What we collect
From a shop owner: name, email, phone, city, business name, business address and tax number if given, any message sent with the order, services, prices, staff names and hours. From a person who books: name, phone, email and the appointment time. From a person who calls us or books a call with us: name, email, phone number, the time of the call, and the recording and transcript of a call answered by our AI. We do not ask for health notes. We do not store card numbers. Stripe processes the payment.
Why we collect it
To build the site, take bookings, send the confirmation and the reminder texts the person asked for by booking, charge the fees in the terms, and answer support questions. We do not sell personal information.
Texts and email
Bookfront's own texts come from Bookfront (Tru Agentic AI Inc.) at (855) 772-2650. They go only to people who sign up with us and tick the optional text-message box on the sign-up form; signing up does not require it. They are service messages about that sign-up: request received, details still needed and going live. This number sends only Bookfront's own account notifications; Bookfront never texts on behalf of other businesses. Reply STOP to stop at any time, HELP for help, or START to opt back in. Message frequency varies and message and data rates may apply. No mobile information is shared with third parties or affiliates for marketing or promotional purposes, and text-message opt-in data and consent are never shared with any third party. Full details are on our Messaging terms page at bookfront.ca/messaging. This follows Canada's anti-spam law.
Who helps us
Supabase hosts the database. Resend sends email. Twilio sends text messages. Stripe takes payment. If a shop adds the AI receptionist, Retell handles those calls. Retell also answers calls to Bookfront's own number, and Cal.com schedules calls with us and adds them to our calendar. They process information only so we can provide the service. The AI tells callers it is automated. AI tools that we do not own may draft the words and the layout of a shop's site. We do not send a visitor's browsing history to those tools.
How long we keep it
While the shop's subscription is active. After cancellation we delete or return the shop's client list within 30 days, except records we have to keep for tax or to answer a dispute.
Your choices
You can ask to see your information, correct it, or withdraw consent. Some information is required to run the booking, so withdrawing it may close the service. Write to hello@bookfront.ca or call (855) 772-2650.
Cookies
The site remembers the language you picked and, on the request form, the answers you already typed, in storage on your device. A person who only looks at the pages is not added to a list. We do not run advertising trackers.