Updated 13 November 2026
Terms
The service
Bookfront is a service of Tru Agentic AI Inc., a federally incorporated Canadian corporation (BN 759274830). You send a short request. We build a one-page website with online booking for your shop and host it. You keep your business name, your photos and your client list. We keep the template and the software.
How the site is drafted
Most of the first draft, including the words and the layout, is produced with AI tools that Bookfront does not own. A person reviews the draft before it is published. AI output can be wrong, incomplete, or out of date. You must check the business name, prices, hours, photos, and any claim before we publish, and again after. We do not promise a site designed entirely by hand, a particular search ranking, or a draft with no mistakes.
Price, in Canadian dollars
Prices are in Canadian dollars, before GST. Website: $299 one-time setup and $99 a month. AI receptionist: $299 one-time setup and $249 a month, with 500 minutes of calls included; ordered together with a Bookfront website, the AI monthly fee is 10% lower ($224.10). Priority delivery is $249 once. A .ca domain we register and manage is $1.99 a month; we hold it while you are a customer, and transfer it to you for a one-time $50 release fee if you leave. On request: a custom logo is $49 once (a simple text logo is free), and running your ads on Google, Facebook and Instagram is quoted. Your first month after going live is free; in that month the AI receptionist includes 100 minutes of calls. Until 31 December 2026, the code CHRISTMAS takes 60% off everything in your order: the one-time fees you pay at checkout, and each monthly fee for your first 12 paid months. From month 13 you pay the regular monthly prices. The Premium AI model and extra-minute packs are not discounted. After 31 December 2026, new customers pay the regular prices. A referral we confirm, meaning another business signs up and names you, takes another 15% off your discounted website prices for the same 12 months. Your regular prices are locked for 5 years from the day you go live; after 5 years, renewal is at the then-current rate, and you may cancel before any change.
How fast
Standard delivery is 5 to 10 business days from the day Stripe confirms your payment and we have your services, team and hours, and it is included. The AI receptionist takes the same 5 to 10 business days, counted from the day you have given us everything it should know (hours, services, prices and common questions). Priority delivery aims for 2 business days on that same clock and is $249 once, on top of setup. Business days are Monday to Friday, not Canadian statutory holidays. These are working targets. If we miss one, the remedy is to finish the site; the Refund policy still applies.
What the month includes
Hosting, security updates and backups; online booking with no limit on bookings; email reminders; a calendar feed; two change requests a month; and a free bookfront.ca address. Your site is built in two languages, English and French unless you ask for a different second language; more are quoted. You can connect a domain you already own at no charge, or we can register and manage a standard .ca domain for you for $24.99 a month. Short, keyword or other premium names can cost more, and we confirm the price before buying. A domain we register is in your business's name and stays yours if you leave. Extra change requests are $25 each. A redesign is a new setup.
Payment and cancellation
You pay the one-time fees by card at checkout, through Stripe; we do not store card numbers. Ticking the box at checkout means you accept these Terms. At checkout you also set up your monthly plan on the same card; nothing monthly is charged that day. Your first month after your site or AI line goes live is free, and monthly billing starts after it. The first billing date shown at checkout is an estimate (build time plus the free month); if you go live later, we move it so your first month is still free. There is no minimum term: cancel anytime by emailing hello@bookfront.ca, and the next charge stops. Stripe emails your receipts and invoices. Refunds: the monthly fees of your first paid month are refunded in full if you ask within 30 days of that payment. One-time fees (website setup, AI receptionist setup and Priority delivery) pay for work we do for you and are not refunded once that work has started. The full policy is at bookfront.ca/refund.
Your responsibilities
The prices, hours, photos, and claims on the site are yours, including wording an AI tool drafted. You check them before we publish. You confirm that the people you text about their own booking gave a number for that purpose. You will not ask us to store health information.
The phone assistant
The AI receptionist is available with a Bookfront website or on its own, with no minimum term. Callers hear that they are speaking with an automated assistant. The monthly plan includes 500 minutes of calls a month and up to 5 calls at the same time, on the Standard model. A minute is time the AI is on the phone with a caller; unused minutes do not carry over. We email you when you reach 80% of your minutes. If you use all 500, we add an Extra minutes pack, $79 for 500 more minutes for that month, so your calls keep being answered; tell us beforehand if you would rather the line stop at the limit. The Premium AI model is $49 a month more and does not add minutes. Custom setups are quoted. We may move you to a newer model of equal or better quality. It can fail, and a missed call is not a missed-booking guarantee.
Text messages
Bookfront (Tru Agentic AI Inc.) texts people who sign up with us from (855) 772-2650, only if they tick the optional text-message box on the sign-up form, about that sign-up: request received, details still needed and going live. This number sends only Bookfront's own account notifications; Bookfront never texts on behalf of other businesses. Message frequency varies. Message and data rates may apply. Reply STOP at any time to cancel, START to opt back in, or HELP for help; you can also email hello@bookfront.ca or call (855) 772-2650. Carriers are not liable for delayed or undelivered messages. See our Privacy policy and bookfront.ca/messaging.
Liability and law
We are not liable for lost profit, lost bookings or indirect loss. If we are liable, the limit is the fees you paid us in the month before the claim. The laws of Canada and of the province where Tru Agentic AI Inc. has its registered office apply, and that province's courts hear disputes. Questions: hello@bookfront.ca or (855) 772-2650.