Updated 10 November 2026
Messaging terms
Who sends these texts
Bookfront is operated by Tru Agentic AI Inc., a federally incorporated Canadian corporation (BN 759274830). Bookfront texts are sent from our toll-free number (855) 772-2650, and every message starts with “Bookfront:”.
This number sends only Bookfront’s own account notifications. Bookfront never texts on behalf of other businesses. Questions: hello@bookfront.ca or (855) 772-2650.
What we send
Account notifications about your own Bookfront website request: that we received it, a reminder if we still need your services and hours, and a notice when your website goes live. We do not send marketing messages. The messages are:
- Bookfront: Thanks Jordan, we received your website request. We'll email next steps within 1 business day. Msg & data rates may apply. Reply STOP to opt out, HELP for help.
- Bookfront: To start building your website, please add your services and hours: https://bookfront.ca/onboarding. Reply STOP to opt out.
- Bookfront: Your Bookfront website is live! Questions? Email hello@bookfront.ca. Reply STOP to opt out.
After you opt in: “Bookfront: You're signed up for text updates about your Bookfront website request. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help.” Reply to HELP: “Bookfront: For help, email hello@bookfront.ca or visit bookfront.ca. Reply STOP to opt out.” Reply to STOP: “Bookfront: You're unsubscribed and won't get more texts. Reply START to opt back in.”
How you opt in
You opt in on the first screen of our sign-up form, bookfront.ca/request, where you enter your name, email and mobile number. Right below the mobile number is one optional checkbox that is empty by default. You get texts only if you tick it, and you can sign up without ticking it. The checkbox reads:
“Text me updates about my sign-up from Bookfront (Tru Agentic AI Inc.) at (855) 772-2650: request received, details still needed, and when my site goes live. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help. Optional, not needed to sign up.” Terms · Privacy · Messaging
Screenshot of bookfront.ca/request as a new visitor sees it, with the box empty:

Full size: bookfront.ca/twilio/sms-opt-in-unticked.png
If you previously replied STOP, you can opt back in by texting START to (855) 772-2650.
Message frequency and rates
Message frequency varies: usually 2 to 5 texts while we build your site, then only when something changes on your account. Message and data rates may apply.
Keywords: stop, start, help
Reply STOP (or STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT) at any time to stop all texts. You will get one message confirming you are unsubscribed and nothing after that. Reply START to opt back in. Reply HELP for help, or contact hello@bookfront.ca / (855) 772-2650. Carriers are not liable for delayed or undelivered messages.
Your privacy
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-message opt-in data and consent will not be shared with any third party. See our Privacy policy and Terms.
Bookfront is operated by Tru Agentic AI Inc. · BN 759274830 · hello@bookfront.ca